What is a good conversion rate for a Shopify store?

It varies by product, price and traffic source, so compare your store against its own history rather than a single benchmark. What matters is whether it improves after each change.

Should I run more ads if I have no sales?

Usually not yet. More traffic to a page that does not convert mostly increases cost. Fix the biggest gap first.

Can someone review my store for me?

Yes. Send your store link and I will send a short free written review.

Insights · Email · Klaviyo

Klaviyo Welcome Flow for Shopify: What to Send and When

A welcome flow is the first set of emails a new subscriber gets. It is the first chance to turn interest into a first order, and it runs on its own once set up. Here is a simple structure that works for most Shopify stores.

1. Trigger it on sign-up

In Klaviyo, start the flow when someone joins your list, usually from a pop-up or footer form. Make sure the Shopify integration is connected so Klaviyo can see orders and stop sending sales emails to people who already bought.

2. Email one: deliver what you promised

Send it immediately. If the form offered a discount or a guide, put it first. Add one short line on who you are and one clear button to shop.

3. Email two: your story and best sellers

Send it a day or two later. Explain why the brand exists and show three products or a collection. Keep it short with one main link.

4. Email three: answer the doubts

Cover shipping, returns and reviews. This is the email for visitors who liked the products but were unsure about buying from a new store.

5. Email four: a reminder before an offer expires

If you gave a time-limited offer, remind them near the end. Be honest about the deadline and do not extend it every time.

6. Split by what they did

Use flow filters so people who purchase leave the welcome series and move into post-purchase emails. Customers should not keep receiving first-order offers.

7. Measure and adjust

Look at placed-order rate and revenue per recipient for the flow, not only open rate. Change one email at a time so you know what helped.

Frequently asked questions

How many emails should a welcome flow have?
Three to five emails is a sensible start. Add more only if the early emails perform and you have something useful to say.

Should I give a discount in the welcome flow?
It can help conversion, but it is a choice about margins. If you do, protect it with a clear expiry and keep the rest of the series focused on value.

Do I need Klaviyo for this?
No, other tools can run a welcome series. Klaviyo is popular with Shopify stores because it connects closely to store and order data.

Want a welcome flow set up for your store?

I will send a short free written review of your page. No cost, no obligation.

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