What is a good conversion rate for a Shopify store?

It varies by product, price and traffic source, so compare your store against its own history rather than a single benchmark. What matters is whether it improves after each change.

Should I run more ads if I have no sales?

Usually not yet. More traffic to a page that does not convert mostly increases cost. Fix the biggest gap first.

Can someone review my store for me?

Yes. Send your store link and I will send a short free written review.

Insights · Ads · Shopify

Meta Ads for Shopify: A Checklist Before You Spend

Most wasted ad spend comes from problems that exist before the first click. Run through this list before you put budget behind Meta ads for a Shopify store.

1. Tracking works end to end

Confirm the Meta pixel and the Shopify channel are connected, then place a test order and check that purchase events arrive in Events Manager. If tracking is wrong, every later decision is a guess.

2. The ad and the page match

Send ad traffic to the page the ad describes, not the home page. The headline, the product and the offer should look the same on both sides. See why Meta ad clicks don't convert.

3. The landing page is ready

Test it on a phone: clear offer, benefits, reviews, price, delivery and a visible buy button. A focused landing page for Facebook ads usually beats a generic collection page.

4. A simple offer

Make the first purchase easy to understand: one product or bundle, a clear price and clear shipping. Complicated offers are hard to judge in a few seconds.

5. Creative that shows the product in use

Use real photos or short video that show the product, who it is for and what it does. Prepare a few different angles so you can learn which one resonates.

6. A budget you can learn from

Decide in advance how much you can spend to learn what works, and do not change settings every few hours. Give each test enough time before judging it.

7. Know what you will measure

Track cost per purchase against your margin, not only clicks. A cheap click that never buys is not a result.

Frequently asked questions

How much should I spend to test Meta ads?
Enough to gather useful results against your product price, and no more than you can afford to lose while learning. Set a limit before you start.

Why do I get clicks but no sales?
Usually the page, the offer or the traffic is the problem rather than the ad itself. Check the landing page and your tracking first.

Do I need a landing page or can I use my product page?
A good product page can work for a single product. For ads with a specific promise, a focused landing page that matches the ad often converts better.

Want your ad landing page looked at?

I will send a short free written review of your page. No cost, no obligation.

Get a free store review

Need this fixed for you? See our Shopify store design packages or request a free store review.